Renaissance man of the moment, James Franco has jeaned up with 7 For All Mankind to create a series of short films for the denim brand's SS12 campaign. Some are sunny and light as per episode two below; others are dark and glowering. All are very clever so check out the blog here to see the latest instalments.
I love aspects of all of the clips, but the best thing I've discovered – apart from my very real desire for a pair of their Roxannes – is the gorgeous Truth by Alexander Ebert. Video is a little strange (not sure what you're getting at Tao Ruspoli) but the song is to die for. Press play. Sunshine, cold beer, sea air optional.
Credit where credit's due: 7 For All Mankind
Picture one isn't my own, sorry!